Designing a difference

boxwater

Design is as much about solving a problem as it is about aesthetics.

Boxed Water is Better was created by two designers who found they had something in common, a hatred of water packaging. Both the regular blue + mountain type hegemony of it’s design and the excess of the packing.

Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

The Boxed Water container is far more sustainable than plastic bottles. 85% of the box is from trees that come from certified, well managed forests. And Boxed Water has pledged (they’re not making a profit yet) to donate 10% of our their profit to world water relief foundations. Another 10% of the profit goes to reforestation foundations. So when you’re drinking their water, you’re helping to plant more trees and protect forests.

I’m mainly a tap water girl myself, but if distribution reaches the East I’ll grab a carton over a bottle.

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