Fashion is very serious business.

Yes, yes. I’m aware fashion is important. And in case I missed it there is an entire movie coming out about it: The September Issue, anyone? Or perhaps Coco Before Chanel?… or even that scene from The Devil Wears Prada were Meryl rips Anne a new one?… I got it—Fashion muy importante.

And truthfully, as a designer I really respect fashion—I read the Sartorialist/ Garance/ Rumi/ Karla/ Gala… et al.—I’m definitely a jeans girl, but I do love it. Still, like anything designed, I’m happy to find anyone who can poke a little fun.

Enter: Yoshikazu Yamagata of Writtenafterwards

I have no idea what’s going on here. But I find it hysterical.

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