non plus one

Opening Ceremony opened it’s newest store (at Ace Hotel) on Valentine’s day.
The blog leading up to the event was pretty awesome. Aside from watching the Dirty Projectors rock out with Solange Knowles (what?), I really enjoyed this little video with Kirsten Dunst and Jason Schwartzman (both donning OC‘s Spring/Summer 2010 Collection), and featuring “Is this sound okay” by Coconut records… otherwise known as Jason Schwartzman‘s band.

Vodpod videos no longer available.
directed by  Gia Coppola and TracyAntonopoulos

2 Responses to “non plus one”
  1. Julia says:

    Joe and his crew built the new store!

  2. rebeccapaull says:

    I feel like Joe is secretly building everything in NY.

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